Privacy Policy

1. Overview and Scope

This Policy applies when you:

• Visit or interact with our website;
• View wellness or dietary supplement content;
• Click an advertisement leading to our website;
• Submit information through a website form;
• Begin or complete a product purchase;
• Contact customer or order support;
• Submit a review, inquiry, testimonial, or privacy request;
• Interact with our email or advertising communications.

This Policy does not govern independently operated websites, checkout platforms, payment processors, shipping carriers, or other third-party services. Those services maintain their own privacy practices.

U.S. Notice at Collection

Depending on how you interact with us, we may collect identifiers, contact information, commercial information, Internet or network activity, device information, approximate location, customer service records, advertising data, inferences, and limited health-related information.

We collect and use this information to operate the website, process and support orders, respond to inquiries, prevent fraud, maintain security, analyze website performance, measure advertising, personalize content where permitted, comply with law, and protect our legal rights.

We retain each category for only as long as reasonably necessary for the purposes described in this Policy, including transaction, accounting, tax, fraud-prevention, legal, and customer-support requirements.

2. Information We Collect

Information You Provide

• Name;
• Email address;
• Telephone number;
• Billing and shipping address;
• Order and transaction information;
• Customer service communications;
• Product reviews and testimonials;
• Marketing preferences;
• Information submitted with a privacy request;
• Health or wellness information you voluntarily include in a message, review, inquiry, or testimonial.

Information Collected Automatically

• Internet Protocol address;
• Browser type and version;
• Device type and operating system;
• Approximate location derived from an IP address;
• Cookie, pixel, and advertising identifiers;
• Pages viewed and links clicked;
• Referring and exit pages;
• Date, time, and duration of visits;
• Scroll depth and interaction data;
• Advertising campaign and referral data;
• Checkout and conversion events;
• Information used to identify fraud, bots, or security threats.

We do not intentionally collect precise GPS location, medical records, insurance records, Social Security numbers, or clinical laboratory records through this website.

3. Sources of Personal Information

We may receive personal information from:

• You directly;
• Your browser or device;
• Cookies, pixels, tags, and similar technologies;
• Advertising networks and attribution providers;
• Website analytics and hosting providers;
• Payment processors and ecommerce platforms;
• BuyGoods and related order-support services;
• Fulfillment centers and shipping carriers;
• Fraud-prevention and security providers;
• Affiliate or referral partners;
• Publicly available sources where legally permitted.

4. How We Use Personal Information

• Operate, maintain, and improve the website;
• Display product and educational content;
• Process, fulfill, and support orders;
• Provide order and shipping updates;
• Process returns, replacements, and refunds;
• Respond to questions and support requests;
• Send transactional communications;
• Send marketing communications where permitted and according to your preferences;
• Analyze website traffic and visitor interactions;
• Measure campaign performance and advertising attribution;
• Personalize content and advertising where legally permitted;
• Detect fraud, abuse, malware, and unauthorized activity;
• Maintain records and comply with legal obligations;
• Establish, exercise, or defend legal claims.

We may create aggregated or de-identified information that cannot reasonably be associated with an individual. We may use that information for analytics, reporting, research, and business planning as permitted by law.

5. How We Disclose Personal Information

We may disclose personal information to:

• Website and hosting providers that maintain, secure, or operate the website;
• Payment and ecommerce providers that process transactions and support orders;
• Fulfillment and shipping providers that package, track, and deliver products;
• Customer support providers that respond to inquiries, refunds, and order questions;
• Analytics providers that measure website use and performance;
• Advertising and attribution partners that measure campaigns and deliver advertising where permitted;
• Fraud-prevention and security providers;
• Professional advisers, including attorneys, accountants, insurers, and compliance consultants;
• Government or legal authorities when required by law or reasonably necessary to protect rights and safety;
• Business transaction parties involved in a merger, acquisition, financing, reorganization, or sale of assets.

We do not sell personal information in exchange for money. However, the use of certain advertising or analytics technologies may be considered a “sale,” “sharing,” or use for targeted advertising under some U.S. state privacy laws.

6. Cookies, Analytics, and Advertising

The website may use cookies, pixels, tags, local storage, and similar technologies to provide essential functions, remember preferences, detect fraud, understand website usage, measure advertising, and attribute conversions.

Categories of Technologies

• Essential technologies: support security, network operation, forms, and checkout functionality.
• Functional technologies: remember preferences and improve user experience.
• Analytics technologies: measure traffic, engagement, and website performance.
• Advertising technologies: measure campaigns, attribute conversions, create audiences, and deliver advertising where permitted.

Taboola Realize Pixel

We may use Taboola advertising services and the Taboola Realize Pixel. When enabled, the pixel may collect or receive device and browser information, cookie or device identifiers, IP-derived information, referring URLs, page views, engagement events, product information, and conversion events.

This information may be used for campaign measurement, attribution, audience creation, fraud prevention, security, personalization, and advertising services, subject to applicable law and the choices available to you.

You may review Taboola's Privacy Policy for additional information about Taboola's practices.

Your Advertising Choices

Most browsers permit you to block or delete cookies. Blocking certain technologies may affect website functionality.

Where required, non-essential advertising technologies should not be activated until the appropriate consent or privacy choice has been obtained.

We will process recognized browser-based opt-out preference signals, including Global Privacy Control, where required by applicable law and when technically received by our systems.

7. U.S. Consumer Health Data Privacy Notice

The website contains content and products related to blood pressure, cardiovascular wellness, nutrition, and dietary supplements. Information about the pages you view, products you purchase, searches you perform, or questions you submit may reveal or allow inferences about your health interests.

Depending on applicable state law, this information may be considered consumer health data.

Categories of Consumer Health Data

• Health and wellness interests inferred from website content, advertisements, or products viewed;
• Purchases of dietary supplements or wellness products;
• Information voluntarily submitted about wellness goals, product experiences, blood-pressure interests, or general health;
• Health-related information contained in customer service messages, reviews, or testimonials;
• Device and browsing information associated with visits to health-related pages.

Sources of Consumer Health Data

• You directly;
• Your browser or device;
• Website cookies, pixels, and analytics technologies;
• Order processors and customer support providers;
• Advertising or referral partners where legally permitted.

Why We Process Consumer Health Data

• Provide requested website content;
• Process and support product orders;
• Respond to customer questions;
• Maintain security and prevent fraud;
• Understand interest in our products and content;
• Comply with legal obligations;
• Conduct analytics or advertising activities only as permitted by law and subject to required consent or privacy choices.

Recipients of Consumer Health Data

Consumer health data may be disclosed to providers supporting website hosting, security, payments, order fulfillment, shipping, customer service, analytics, legal compliance, and advertising where permitted.

We do not sell consumer health data in exchange for money. We will not sell consumer health data as defined by applicable consumer health privacy law without the authorization required by that law.

We do not use consumer health data to determine eligibility for employment, credit, housing, insurance, or healthcare services.

Consumer Health Data Rights

Depending on your state, you may have the right to confirm whether we collect or disclose your consumer health data, access that data, request deletion, withdraw consent, obtain a list of certain third parties that received it, or appeal a denied request.

Submit a request by emailing: support@buygoods.com .

To appeal a decision, reply to the decision email and include “Consumer Health Data Appeal” in the subject line.

8. Orders, Payments, and BuyGoods

Product orders may be processed through BuyGoods or another independent ecommerce and payment service provider.

The checkout provider may collect your name, contact information, billing address, shipping address, payment details, authentication information, order information, and fraud-prevention information according to its own privacy policy.

We generally do not receive or store your complete payment card number. We may receive limited transaction information such as order status, payment method type, order amount, billing details, transaction identifiers, and fraud-screening results.

Order information may be disclosed to fulfillment centers, shipping carriers, payment providers, and support providers for the purpose of completing and supporting your transaction.

9. U.S. State Privacy Rights

Depending on your state of residence and whether the applicable law applies to us, you may have the right to:

• Confirm whether we process your personal information;
• Access personal information;
• Correct inaccurate personal information;
• Request deletion of personal information;
• Obtain a portable copy of certain information;
• Opt out of the sale of personal information;
• Opt out of sharing for cross-context behavioral advertising;
• Opt out of targeted advertising;
• Limit certain uses of sensitive personal information;
• Withdraw consent where processing is based on consent;
• Appeal a decision concerning your request;
• Exercise your rights without unlawful discrimination or retaliation.

How to Submit a Request

• Email: support@buygoods.com
• Telephone: +1-302-404-2568
• Postal mail using the address in the Contact section.

Include your name, email address, state of residence, the nature of your request, and enough information to locate relevant records. We may request reasonable information to verify your identity.

An authorized agent may submit a request where permitted by law. We may request evidence of the agent's authority and may verify your identity directly.

We will respond within the period required by applicable law. Certain records may be exempt from deletion or access requirements, including records needed for transactions, fraud prevention, security, accounting, taxes, legal compliance, or legal claims.

10. Additional Notice for California Residents

This section applies to California residents when the California Consumer Privacy Act, as amended, applies to our processing.

Sale and Sharing

We do not sell personal information for monetary consideration. Certain disclosures through advertising technologies may be treated as “sharing” for cross-context behavioral advertising under California law.

Categories potentially shared for those purposes may include identifiers, Internet activity, approximate location, commercial information, and inferences.

We do not knowingly sell or share personal information belonging to consumers under sixteen years of age.

11. Data Retention and Security

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including order support, transaction records, refunds, fraud prevention, security, accounting, taxes, legal compliance, and dispute resolution.

Retention periods vary according to the type and sensitivity of the information, the reason it was collected, applicable contractual requirements, and legal obligations.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No electronic transmission or storage system can be guaranteed to be completely secure.

12. Children's Privacy

The website and products are intended for adults and are not directed to children under thirteen years of age.

We do not knowingly collect personal information online from children under thirteen. If you believe a child has submitted information, contact support@buygoods.com .

13. International Processing and Transfers

Grupo Ether LLP is registered in the United Kingdom. Personal information may be processed in the United States, the United Kingdom, or other countries in which our service providers operate.

Those countries may have privacy laws that differ from the laws of your state. Where required, we use legally recognized safeguards for international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technologies, providers, products, or legal obligations.

When the Policy is updated, the “Last Updated” date at the top of the page will be revised. Additional notice will be provided where required by law.

14. Contact Us

For questions or requests concerning this Privacy Policy, personal information, or consumer health data, contact: